Audiobook why we buy

Any additional comments? Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets. The content and views of the author are very outdated. Definitely not suited for post Forced myself into the Chapter 2 hoping that it can't be that bad for a 4 stars rated book, but no luck.

An endless stream of self-praising and self-advertisement, detailed explanation of why author's services are so superior to the competitors and never ending list of accolades. In a book titled "Why we buy" there was exactly zero useful insights on the "Why" part. So far it was only about "How my company can observe in every tiny detail HOW they buy" with a couple of examples that if store's management is brain dead - well yeah, a mere observation of what floor space is crowded can lead you to some insights.

A very poor read as the writer was more interested in personal appeasement than articulating the subject at hand. Very pushy on views that are obsolete in a bid to maintain niche market and position self as an authority.

I never loose with any book I read but this was a challenge trying to take away some points but I did. Don't get too excited when you buy this book, not much might be learned except listening to deliberate mention of big name companies to justify industry position. This book will always be relevant and is a must read for anyone professionally in storefront retail. Performance was good. Easy story to listen too and follow. He has some great points on retail but he even admits a lot of it is common sense.

Last couple chapters are more about his personal travels and he related it with retail but I personally lost interest. My husband and I were recommended this book for a long trip. Neither one of us are into marketing or retail or anything like that. In fact, I am a legal assistant and he is a network administrator. So we were curious why a friend was so enthusiastic about this listen. We learned a lot and, have since then, listened again several times and turned others on to it.

If you ever wondered why grocery stores are basically laid out in the same way, or grouping of items occur the same in stores, this book will answer that and many more questions. I wish this book would get updated every ten years. I would surely buy each revised edition!

This is a really book that gives a great insight into human nature. Oh, and shopping. My only reservation is that feels about 10 years out of date, particularly on the topics of technology and the internet and on the gender defined habits of men and women. How to find digital booklets Some audiobooks are sold with supplemental PDFs called digital booklets.

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Learn how to use AirPlay to stream audio. If you set up CarPlay , you can play audiobooks while you drive. Listen to audiobooks and more on your Apple Watch. On a PC, you can buy and listen to audiobooks in iTunes. Download iTunes for Windows. Published Date: October 25, Was this information helpful? Yes No. The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones. This book is good; an easy read. But I wish I could skip to specific chapters.

I needed the book for class, and we do not read the chapters in order, we skip around. By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks. You will be able to unsubscribe at any time. Sign up Login. Remember Me. Forgot your password? Close Login. Forgot Password. Close Reset Password. Processing Please Don't Refresh the Page. Play Sample.